Renocanio Alberto

Inspiration To deeply understand the skincare market, I conducted trend analysis, competitor research, and direct consumer feedback sessions with Gen Z and Millennial audiences. Insights revealed that these audiences valued sustainability, transparency, and self-care rituals.Addiotnally, my inspiration was from mid range to high-end boutique brands and nature-focused aesthetics to create a direction that felt both sophisticated and approachable. Design Using Illustrator and Photoshop, I explored multiple packaging concepts, testing typography hierarchies to balance elegance and readability across different container sizes. I experimented with clean, typefaces for a modern feel, to introduce a touch of premium. Warm neutrals and soft, nature-inspired gradients were carefully chosen to evoke a calming, organic vibe. I also tested multiple color variations and label mockups to ensure the palette worked cohesively across an entire product line, from cleansers to serums. Development I optimized assets for both print and digital platforms, preparing production-ready packaging files and social media graphics. I used multiple printers to verify color accuracy ensuring the brand’s premium positioning. Through several rounds of feedback and refinement, the final deliverables communicated the brand’s mission .