Project Hope Alliance

INSPIRATION COLLABORATING WITH PHA ORANGE COUNTY, I BEGAN BY UNDERSTANDING THEIR GOALS, AUDIENCES, AND EVENT THEMES TO DEVELOP TAILORED DESIGN STRATEGIES. BY REVIEWING EXISTING BRANDING AND ANALYZING ENGAGEMENT TRENDS, I IDENTIFIED OPPORTUNITIES TO ELEVATE THEIR VISUAL PRESENCE AND STRENGTHEN FAMILY CONNECTION. DESIGN BUILDING ON THESE INSIGHTS, I CREATED CLEAN AND SCALABLE VISUALS USING ILLUSTRATOR DESIGNING CUSTOM VECTOR GRAPHICS, GRADIENTS, AND TYPOGRAPHY TO ALIGN WITH EACH CLIENT’S BRAND IDENTITY. I CARRIED THESE DESIGNS INTO CANVA TO ADAPT THEM FOR MULTIPLE PLATFORMS, ENSURING CONSISTENCY ACROSS FORMATS. I ALSO PRODUCED EVENT LOGOS THAT NOT ONLY CAPTURED THE ESSENCE OF EACH OCCASION BUT DIRECTLY CONTRIBUTED TO A 20% INCREASE IN DONATIONS. DEVELOPMENT TO BRING THE DESIGNS TO LIFE, I PREPARED POLISHED MOCKUPS, RETOUCHED PHOTOS, AND FINALIZED ASSETS USING PHOTOSHOP UNDER TIGHT DEADLINES. I THEN DELIVERED AND REVIEWED THESE STRATEGIES WITH CLIENTS, ALIGNING WITH THEIR VISION AND PROVIDING EXCEPTIONAL SERVICE. THIS END-TO-END PROCESS ENHANCED CLIENT ENGAGEMENT, MAINTAINED BRAND INTEGRITY, AND DEMONSTRATED THE VALUE OF THOUGHTFUL, STRATEGIC DESIGN.